AERA Revolutionizes Electric Mobility with AERATHON Bharat, Championing Sustainability Across India

MATER, India's premier electric mobility company, launches a pan-India initiative, AERATHON Bharat. From the Statue of Unity in Gujarat, the 25,000-kilometer journey will take it across 25 states, culminating with local community engagements and spreading awareness of climate change and the need for eco-friendly mobility. The mission embodies MATTER's commitment towards driving the adoption of electric vehicles (EVs) and reducing carbon emissions, and in this direction aligns with India's "Innovate in India" and "Make in India" initiatives. AERATHON Bharat is a step that leads India towards transforming the mobility landscape by placing the potential of electric vehicles like AERA, India's first geared electric motorbike, on the map. This journey will pass through several terrains—from coastal plains to mountainous regions—to promote the adaptability and performance of electric mobility solutions. Every stop on that ambitious route will emphasize the issue of sustainable transportation and the need for cleaner alternatives to the negative impact of climate change. It further buttresses this mission through the collaboration with NITI Aayog's Shoonya—Zero Pollution Mobility Campaign and support from organizations such as EARTHDAY.ORG. The effort to make partnerships that help in a discourse around sustainable practices among local communities—from embracing EVs to making use of renewable energy sources—is also part of this journey. The efforts also look forward to celebrating changemakers in local areas who are contributing to efforts in creating a better environment for life on earth. AERATHON Bharat is not only going to give the push to electric vehicles but also to raise several significant questions that are becoming more and more familiar with each passing day—increasing temperatures and biodiversity loss are just a few of the effects of climate change. The ride through rural as well as urban landscapes will be a platform for discussions about the impacts of climate change as biodiversity losses shift to ecosystem changes. Further, the vision will require responsible riding and compliance with traffic rules and regulations based on MATTER's mission statement of striving to build sustainable mobility toward a greater quality of life. However, the poster child of this effort is the MATTER AERA motorbike, which breathes life into all that state-of-the-art' in the EV sector. With a proprietary 5kWh liquid-cooled battery, a heavy-duty powertrain, and a 7-inch touchscreen with internet-enabled features, the AERA promises to perform to higher standards for both city commutes and long rides. Riding the bike will come with an onboard 5-amp charging system so riders can be assured they can recharge anywhere, making riding as free as it can be. On all new solutions, MATTER has established itself as a leader in the electric mobility space. The AERA motorbike further adds to this clout. Founded in 2019, the company aims to empower cleaner mobility through advanced technology. With over 275 patent filings, including granted patents in battery management, powertrain cooling, and charging infrastructure, Mater is at the forefront of automotive innovation in India. The many accolades that the company has received, such as the Clarivate South Asia Innovation Award and Spotlight's Innovation Startup of the Year according to Outlook Business, prove its success. As the AERATHON Bharat mission continues, MATTER looks forward to inspiring individuals and communities across India to take toward sustainable mobility solutions. It is a story of how electric vehicles can be a game-changer in helping change the environment for good and quality of life. Through electric mobility, MATTER will help create a future where people as well as the planet are given equal importance. The AERA motorbike from MATTER will now be available for delivery during the next festive season. And, says India, the happy electric mobility journey begins here. Rather, the AERA has already been within the industry's eyes: Star Electric Bike of the Year at the India EV Show Awards, denoting innovative design and performance. Beginning from various parts of the country, the AERATHON Bharat, a mission about to set off on a journey through the vast Indian landscape to reach its destination, draws the communities and nature closer together. With MATTER, awareness would be further spread concerning the fact that clean transportation not only saves the environment but also better quality of life for everyone by creating a cleaner, greener pathway for tomorrow. Conclusion MATTER's AERATHON Bharat is a bold initiative towards transforming India's transportation sector through the promotion of electric mobility and environmental stewardship, hence buttressed by innovativeness through leading organizations and its pioneering AERA motorbike. The mission will not only educate communities on reducing carbon emissions but also facilitate communities having this easily accessible and eco-friendly form of transportation with India in general, working towards a broader goal of sustainability and innovation. Source: PTI