CBRE Investment Management is pleased to announce George Crone as the new lead in its UK Direct Investments role in sustainability. This has reinforced its position on sustainability leadership while deepening its commitment to achieving net zero emissions and advancement through its Sustainability Vision, primarily via its Zero Emission Building Roadmap.
A Strategic Move in Sustainability
George Crone brings more than 11 years of sustainability expertise to this new role, with substantial tenure at CBRE Advisory, where he advised the company on its IM portfolios since 2018. That high level of familiarity with the firm’s assets and stakeholders sets him up to make quick headway in sustainability initiatives.
He said, “We are thrilled that George has joined the investment management team.” Robbie Epsom, EMEA Head of Sustainability at CBRE IM said, “Using his already extensive knowledge of our portfolio and occupiers, he will help accelerate our ambition to deliver net-zero carbon performance and physical resilience across our assets”.
The appointment reflects CBRE IM’s commitment to mainstreaming sustainability in its investment strategies, responding to the increasing demand from investors and regulators for sustainable practices in real estate.
Driving the Zero Emission Building Roadmap
In her role as Sustainability Lead, Crone will work with asset and portfolio managers to drive CBRE IM’s Zero Emission Building Roadmap. The roadmap is a key component of the company’s efforts to achieve net-zero emissions across its real estate portfolio.
He will also play a critical role in engaging with UK investors and occupiers to advance the sustainability initiatives. His work will ensure that CBRE IM’s assets do not only meet but also exceed the evolving standards on energy efficiency and carbon reduction.
Furthermore, Crone will provide technical support to the sustainability teams across Continental Europe and Indirect Investments as well, further strengthening the global approach by CBRE IM to sustainable investment.
A Timely Transition
The appointment of Crone in this role comes at the point of maximum significance to CBRE IM and the global real estate market. As investors, for example, have developed interest in the pursuit of sustainable and zero-emission buildings, much value will be extracted from day one.
“With investor pressure on returns and the delivery of sustainability, in particular zero-emission buildings, now is a challenging but exciting time to join the Investment Management business,” said Crone. “I look forward to supporting and guiding our team of managers as they deliver on CBRE IM’s Sustainability Vision.”
Crone’s experience with CBRE IM’s UK assets and stakeholders allows for smooth integration into his new role, enabling him to make immediate impacts.
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This strategic focus by the company reflects its recognition that sustainability is critical in mitigating risk, maximizing returns, and preserving long-term value for investors.
“At CBRE IM, our focus on sustainability is foundational to mitigating risk, creating value, maximising long-term investment returns and helping to preserve our planet for future generations,” Epsom emphasized.
The appointment of Crone marks a significant step towards this goal for CBRE IM, as it continues to align its investment strategies with global objectives around sustainability, including those outlined in international frameworks such as those proposed by the United Nations.
Keeping Investor Demands in View
The real estate sector is under increasing scrutiny from investors and regulators to adopt sustainable practices. CBRE IM’s proactive approach, including the appointment of dedicated sustainability leaders like Crone, positions the firm as a trailblazer in the field.
The Zero Emission Building Roadmap is one of CBRE IM’s initiatives aiming to exceed investor expectations concerning sustainability. The roadmap elaborates on the steps to achieve a reduction in carbon emissions that the firm will take across the real estate portfolio, with emphasis on energy efficiency, renewable integration, and tenant engagement.
CBRE IM’s commitment to sustainability extends beyond individual appointments. The firm has consistently demonstrated leadership in integrating environmental, social, and governance (ESG) principles into its investment strategies.
By prioritizing sustainability, CBRE IM not only mitigates environmental risks but also creates value for its investors. Sustainable buildings often command higher rents, attract premium tenants, and enjoy longer occupancy rates, translating into enhanced financial returns.
A Vision for the Future
Crone’s role is part of the larger Sustainability Vision for CBRE IM, which is designed to balance economic performance with environmental stewardship. His experience will help the firm develop resilient, future-ready assets that align with investor expectations and global sustainability goals.
CBRE IM’s leadership in sustainable investment shows that it has an understanding of the role played by the real estate sector in combating climate change. The company’s integration of sustainability into its core operations is thus addressing today’s challenges while preparing for a greener, more sustainable future.
Conclusion
George Crone has been appointed as the Sustainability Lead for UK Direct Investments, marking a milestone in CBRE IM’s journey toward net-zero emissions and advancing its Sustainability Vision. With his vast experience and deep understanding of the firm’s portfolio, Crone is well-positioned to drive meaningful progress in implementing the Zero Emission Building Roadmap and engaging with investors and occupiers.
As the real estate sector continues to evolve in response to sustainability demands, CBRE IM’s proactive approach ensures it remains at the forefront of the industry. Through strategic leadership and innovative initiatives, the firm is setting a benchmark for sustainable investment, paving the way for a more resilient and sustainable future.