Cloverdale and Celanese Partner to Bring CCU to Paint Innovation

Cloverdale Paint and Celanese Corporation Team Up to Debut Low-Carbon Paints Cloverdale Paint is the leading paint manufacturer that is now in collaboration with Celanese Corporation, a special chemical company, that produces low-carbon paints. The firm utilizes cutting-edge CCU technology to ensure that the paint production process goes hand in hand with minimizing carbon footprints by transforming industrial CO2 emissions into useful materials. CO2-Based Paint The process majorly entails a chemical reaction between the emitted CO2 from industrial operations and hydrogen for the production of methanol. The produced methanol is further applied in emulsions from vinyl acetate which is part of the paint products. This helps to reduce dependency on fossil fuel and emissions thus aiding the economy as waste used in producing a functional product forms part of it. This captured CO2 will be used by Cloverdale Paint in a quantity of 1 million pounds per year in its paints. And that is an otherwise warming carbon dioxide. Leading in Sustainability in Paints This collaboration is in line with industry efforts toward fighting climate change and sustainability objectives. Cloverdale Paint has announced its interest to reduce the negative impacts on the environment as part of operations-from raw material procurement to the final deliverables. This partnership is an example of how CCU can provide low-carbon alternatives in everyday products and spur innovation in the industrial sector, according to Celanese, a global leader in the development of sustainable chemical solutions. Broader Implications of CCU Technology CCU technology becomes a potential valid strategy in reduction of industrial emission and the use of alternative sustainability manufacturing methods. Cloverdale, Celanese are introducing these technologies into their paint production, showing that a company can successfully fight climate change without losing a step in producing quality and functionality. Benefits for the Project Carbon Emission Reduction: It captures and utilizes the CO2 that would have otherwise been emitted into the air. Independence in Fossil Fuel: Use of the methanol produced from CO2 reduces dependence on the traditional fossil fuel. Promotion of a Circular Economy: The program demonstrates how waste materials can become high-quality inputs to newer products Industrial Leadership This is one of the emerging trends by which companies operating in all various industries begin adopting sustainable activities to deter different environmental conditions. The installation of CCU technology in paints will be taken as a starting point for any other industry such that the emitting levels will definitely decrease. Cloverdale Paint and Celanese are doing the right thing for the greener economy by infusing sustainability into their business models. This partnership is an example that advanced technologies can indeed provide workable solutions to environmental problems.

Source: Celanese