Coforge Partners With Fuqua To Drive Gen AI Adoption

Coforge Limited (NSE: COFORGE), a global digital services and solutions provider, has announced a strategic academic-industry collaboration with Duke University’s Fuqua School of Business aimed at accelerating the adoption of Generative AI (Gen AI) across various industry verticals. The partnership, anchored in experiential learning and innovation, brings together academic excellence and real-world business challenges to uncover impactful use cases of Gen AI and foster transformative enterprise applications.

The collaborative initiative was carried out under Fuqua’s highly regarded Client Consulting Practicum(FCCP) program, which allows MBA students to work directly with corporate clients on high-priority business problems. In this engagement, student teams from the business school worked alongside Coforge experts and university faculty to analyze and identify high-value Gen AI use cases within key sectors such as wealth management, travel, and customer service. The partnership served as a practical learning ground for students, allowing them to convert their academic training into actionable business insights.

The effort reflects a growing recognition that the intersection of academia and industry is critical to harnessing the full potential of emerging technologies. Coforge, with its focus on delivering differentiated digital services, sees partnerships with academic institutions like Duke as essential to staying at the forefront of innovation in AI, machine learning, and data analytics. Through initiatives like this, the company also strengthens its consulting capabilities by tapping into diverse perspectives and research-backed methodologies offered by leading universities.

Commenting on the collaboration, Vic Gupta, Executive Vice President at Coforge, said, “Duke University and the Fuqua School of Business have a very strong technology curriculum and attract the best minds from across the world for its management program. Collaborations with universities provide us with bright individuals who bring in creative thinking and a fresh approach to industry challenges. Guided by the faculty members and mentored by industry experts at Coforge, we collectively build real-world solutions for our clients.”

Throughout the course of the project, student teams were embedded in real-time consulting environments. They engaged in in-depth research, client interviews, industry benchmarking, and data analysis to deliver strategic insights that could guide Gen AI adoption. The outcomes included consultative frameworks and roadmaps tailored to each industry, illustrating how businesses could embrace AI to improve operational efficiency, customer engagement, and innovation.

The students were mentored jointly by Fuqua’s faculty and Coforge professionals with deep domain expertise. This dual-mentorship model ensured that the teams had access to both theoretical frameworks and practical business acumen, enriching the learning experience and enhancing the quality of project deliverables. Notably, the collaboration allowed students to work on challenges faced by global financial, insurance, and healthcare organizations, preparing them for leadership roles in tech-driven industries.

Stephanie Fruth Knight, Faculty Advisor for the FCCP at Fuqua, remarked, “Fuqua’s partnership with Coforge creates valuable opportunities for students to apply their knowledge to real-world business challenges in AI and data analytics. Through this collaboration, students gained experience developing innovative solutions for leading financial, insurance, and healthcare organizations, while building analytical and strategic skills. The partnership exemplifies Fuqua’s commitment to experiential learning that prepares future business leaders to lead in technology-driven industries.”

Beyond project outcomes, the partnership reinforces Coforge’s broader commitment to nurturing future-ready talent and driving innovation through co-creation. The company has been actively involved in global university partnerships, investing in knowledge-sharing ecosystems that support cutting-edge research in artificial intelligence, machine learning, and big data. This collaboration with Duke is part of that broader strategy to bridge the gap between academic theory and enterprise application, ensuring that students are not only equipped with classroom knowledge but also industry-relevant experience.

As the enterprise adoption of Gen AI continues to gather momentum, collaborations such as the one between Coforge and Duke’s Fuqua School of Business are becoming vital. They not only cultivate next-generation leaders but also accelerate the development and deployment of transformative solutions. By bringing together the academic rigor of Duke with Coforge’s digital expertise, the partnership has set a new benchmark for how industries and educational institutions can collaborate to shape the future of technology.

With this initiative, Coforge and Duke have demonstrated the value of experiential education in unlocking innovation and ensuring that the next wave of AI-powered transformation is not only intelligent but also purpose-driven, inclusive, and impactful across industries.