Godrej Enterprises Group Aims To Recycle 25,000 MT Plastic By 2032

Under its recycling programme, Godrej Enterprises Group (GEG) aims to recycle an estimated 25,000 MT of plastic over the next eight years, covering both pre- and post-consumer plastic waste generated within and beyond its operational boundaries, the company said in a statement. Looking ahead, GEG plans to systematically phase out the use of thermocol by 2023 and introduce up to 30% recycled content in its plastic product packaging.

GEG’s Extended Producer Responsibility (EPR) programme has expanded significantly—growing from four states to 31 in just six years. This initiative directly supports the Indian government’s 2022 ban on single-use plastics. In fact, GEG had already eliminated all designated single-use plastic items from its operations as early as 2018.

Aligning with the theme of World Environment Day 2025 ‘Ending Plastic Pollution’, GEG’s comprehensive efforts showcase how businesses can lead charge in environment-positive approaches. “Plastic pollution has emerged as a global crisis that is affecting our planet and combating it demands urgent, collective action. At Godrej Enterprises Group, we pride ourselves on weaving environmental protection into the fabric of our business. Our achievement of the plastic negative status reflects our commitment towards creating a sustainable future. This World Environment Day, we are not just reflecting on the progress made so far. We are also actively accelerating our efforts to create more scalable solutions that can be adopted industry-wide and take bold decisions that can showcase measurable impact.” said Tejashree Joshi, Head, Environment Sustainability, Godrej Enterprises Group.

As opposed to the conventional 3R process, which is Reduce – Resue – Recycle, GEG follows a 5R process which is Redesign – Reduce – Reuse – Recycle – Recovery. This process allows the promotion of a circular economy for plastics, where it is valued as a commodity, and does not contribute to pollution.  Further, GEG has been associated with India Plastics Pact (a joint initiative between CII and WWF India) as a founding member since 2021, setting ambitious targets to promote a circular economy for plastics. The targets include 100% of plastic packaging to be reusable or recyclable, 50% to be effectively recycled and 25% of the average recycled content across all plastic packaging.

In fact, a strong example of this ambition in action is Godrej Locking Solutions & Systems, a business unit of GEG, which uses multi-ply corrugated board as an insert instead of plastic in packaging.

As a registered ‘brand owner’ with the Central Pollution Control Board (CPCB) under the Plastic Waste Management Rules 2016, GEG works with Waste Management Agencies (WMAs) across India to offset the amount of plastic packaging material that has been released into the market by virtue of the sale of its products. Parallelly, the company also prioritises substituting non-recyclable plastic material with recyclable type.