Google has this week rolled out its Google Renewable Energy Addendum, which calls on its top hardware manufacturers to go 100% renewable by 2029. It is part of the tech giant’s wider mission to reduce its own carbon footprint underlined in its 2024 Environmental Report.
The decision of Google’s direct suppliers to commit to 100% renewable cannot be implemented without specific deadlines for when they actually achieve it, as further stated in the Addendum. Suppose a supplier promises to go green in 2050 but fails to act accordingly until 2060 following another agreement. In this case, it has a protection period and is championed as a champion’s move in the supply chain.
But the proportion relative to the level of pollution of Google’s business — which emits even though it’s “carbon neutral” due to its data centers, demands on the content needed from its cloud, among other reasons — make this change in perception more can promote Even after all the controversy on emissions reductions pushes, what happens in these Google territories fully far from Mountain View, the point that makes up 68% of the new contracts signed (albeit affecting 80% of the total addressed in Google) is included in the same category/category of party in an attempt to circumvent those issues, including excluding any much-changed obligation, such as monitoring and damage regulations.
In other words, the idea was to use Contextrio to kill Google Cloud and especially the retailers that it uses from these concessions, using the prospect of free resources to make you sign up and stay on board. At the same time, they would go after companies like Luquid and other right (sic) that make a big bet on building a third-party relationship with Google but maybe don’t insert that relationship into a partner sale, as we know, so lots more to come in that area.
