The LEGO Group has made great progress on its sustainability journey, showing an 83% increase in renewable content in its bricks in the first half of 2024. The resin used it currently comes from a “mass balance” approach, resulting in 22% of raw materials from renewable sources. These improvements are part of LEGO’s broader sustainability commitments, including making products from renewable or recyclable materials by 2032 and achieving zero emissions throughout the value chain as the year 2050 From its products and packaging, the company has devoted itself to research into sustainable materials and has carried out tests on more than 600 different types of conditions. However, an attempt to produce bricks from rPET plastic derived from recycled bottles was abandoned in 2023 after it was determined that the change would not significantly reduce carbon emissions. Instead, LEGO has switched to a mass balance approach, combining women’s waste with certified materials for renewal and recycling.
Contributors provide certificates that confirm content can be updated and allow LEGO to track progress. In the first six months of 2024, LEGO said that 30% of all resin sales were approved under the mass balance method, compared to 18% in 2023. The share of resources obtained from renewable sources has also increased to a 22% increase. . It has increased by 12% compared to the previous year. Lego plans to increase this number by the end of the year. Despite these achievements, the company recognizes that the mass balance method is only a temporary solution on the way to a more sustainable one. LEGO aims to reduce dependence on fossil fuels and believes that this approach will not only increase the use of renewable resources, but also increase demand across the market. Over time, Lego hopes that a reliable source of new raw materials will become available to produce its quality and durable bricks. Although a mass balance approach is not the ultimate goal, LEGO believes it is the best way to support the transition to sustainability. The company continues to push the boundaries of innovation in renewable resources, reinforcing its long-term vision for innovation in the toy industry.