Just in time to help India enjoy its season of festivities, MillimetreTM—the largest and most established name when it comes to innovative surface solutions for furniture and interior designing—has launched a special campaign called “Pay Less, Get More,” which should allow luxury textures to roll in the Indian market and thus be at reduced rates. This campaign, which takes effect from October 5 to December 31, 2024, aims at enriching holiday shopping by adding high-quality surface solutions with rich texture options of laminates in furniture, cabinetry, and other decor. Once shoppers become enthused to go shopping, Millimeter’s offer directly targets the consumer, who intends to modernize his or her spaces and does not want to be on a very tight budget.
MillimetreTM initially launched its new high-quality decor collection with a special suede finish in three divisions: solids, woods, and textiles. Their latest one is called ‘Collezione DECI.MMAL®’ started at the beginning of 2024 and offers rich textures that deliver a tactile, luxurious feeling across surfaces. The festive offer sells the same textiles from the Solids, Woods, and Textiles collections at highly competitive prices. For example, Master Entwine (ME) textiles that were once priced dearer are now being sold at INR 900, Max Woods (MW) at INR 960, and More Leather (ML) at INR 1020.
It includes the discounted textured laminates as well as Band. Edge, a new series of PVC edge-sealing strips from MillimeterTM. The “Texture on Your Edge” (T.O.Y.E.) concept is an innovative solution developed by the brand in which the texture of edges combines with the cabinetry design seamlessly. This feature extends the texture of the surface across edges, creating an integrated finish for furniture and cabinetry, a style that is currently trending across the globe.
The national roll-out of Millimeter coincides with the Indian festive calendar, which sets off the events leading to Diwali, Christmas, and New Year’s celebrations. It is said that during the Indian festive season, families spend more money, particularly in upgrading and making more personalized their homes. Through value and accessibility, Millimeter is reaching for the right services to the expanding middle class of India. This perfectly aligns with the Indian atmanirbhar initiative, or ‘Atmanirbhar Bharat,’ which emphasizes superior craftsmanship and design innovation.
Launched in 2022, Millimeter is already a household name in India’s surface solution arena. The brand covers all aspects of the product cycle—from design and manufacture to distribution, thereby delivering quality and consistency. From its Collezione Deci.MMAL, Band. Edge, and other such signature products, Millimetre is widening its brand presence and acceptance in the market.
This festive promotion is a testament to the growing demand for high-quality, locally-produced goods that resonate with global design sensibilities. Catering to this demand with accessible prices and innovative designs, MillimetreTM is changing the Indian market, pushing consumer trends, and breaking new ground in the industry.
Source: PTI