Introduction of Zerooo’s New Packaging Solution
Zerooo, together with packaging experts ALPLA and SEA ME GmbH, is about to launch a new series of 300ml washable PET bottles for cosmetics and personal care items. In this way, the entire industry is experiencing an enormous shift as now there is something more workable and economic compared to traditional packaging material like glass.
Launch and Availability
The new PET bottles will reach the market from September onwards in Germany, and from October onwards, the launch will be extended to Austria. Several products will be filled into these bottles: shampoo, shower gel, body lotion, and detergent. The packaging solution is multi-functional since it is available in three colors-clear, milky white, and brown-compatible with all standard caps.
Re-usable PET Bottles: Some Key Features
Another hallmark of the new PET bottles is their durability and reusability. Unlike glass, which can break into brittle portions, these PET bottles do not, and are fully recyclable, thereby making them safer and more practical for consumer and brand use alike. The bottles will be part of a larger effort to support so-called circular economy in cosmetics, enabling the packaging of products in an environmentally friendly and at the same time economically viable way.
Circular Economy in Cosmetics
Zerooo reusable PET bottles mean a very important revolution toward a circular economy for the cosmetics industry. Cosmetic packaging no longer produces single-use waste, and it has much less impact on the environment. The new system developed by Zerooo and SEA ME GmbH is the alternative most manufacturers have to answer to due to the increased demand from customers.
Partnership with ALPLA
ALPLA is currently the leading company in the packaging and recycling market worldwide, which played an essential role in the development of the new PET bottles. Its expertise in “Design for Recycling” was important for the development of a product that not only would meet the requirements of both consumers and brands but would also be more sustainable. The bottles were designed in ALPLA’S STUDIOa design centre in Hard, Austria, where literally every tiny detail was meant and planned to provide the longest service life for each bottle.
Recycling and Reusability
The cornerstones of the new scheme for PET bottles are recycling and reusability. More than 1,000 bottling retail partners throughout Germany and Austria will take returns, in which the consumer will receive a deposit of €0.50 per bottle. That’s a guarantee to return and reuse the bottles to further reduce waste and help the environment through sustainability.
The bottles are then sorted out with their caps on and recycled at the end of their lifecycle to close the loop in a ‘bottle-to-bottle’ recycling system. The facilities operated by ALPLA are able to do this because they are fitted for such a process with the view that all materials are utilized as much as possible to reduce carbon traces brought about by packages.
Technological Advancement for Tracing
Every PET bottle is labelled with a special 2D data matrix code-zerooo ID-that traces the content and history of its circulation. This technology increases the capability for transparency and traceability, giving quality control down the value chain and informing the consumer in great detail about the product used. The digital labelling system is fully compatible with all automatic return systems, making operations very smooth for both consumers and retailers.
Conclusion
This new line of reusable PET bottles really ups the ante of the cosmetics industry’s move into sustainability. Zerooo, ALPLA, and SEA ME GmbH provide a product that is green yet practical at reasonable costs; they really set a new benchmark regarding packaging in the sector. This development caters not only to the circular economy but also to the increasing demand for safe yet sustainable products.
As the cosmetics industry continues to evolve, it will be innovations like these that shape its future and provide consumers with options in their quest for more responsible choices.
Source: ALPLA