Primark, a global fashion retailer, has teamed up with the Circular Textiles Foundation to develop training designed to “hardwire” circular design principles into clothing. This contributes to Primark’s broader commitment to making all clothes recyclable by design by 2027. The training course will support Primark’s design and product teams in integrating circular principles throughout the whole product life cycle, ensuring the clothing remained stylish and affordable while being easier to recycle.
Circular design training is provided by Primark, which helps teams understand and apply circular design principles. This will enable it to work with selected suppliers in reviewing each product category and identifying enhancements that improve recyclability. In this approach, Primark will change the way it designs its products without compromising on style.
The focus of Primark on circularity is a dramatic turn of events in a fashion industry that has generally moved at speed and cost, rather than with sustainability as its lodestar. The new training program will be a significant stepping stone to help change this narrative through greater awareness of circular design among the teams at Primark. This initiative follows up on the huge success of Primark’s first circular design training program, which saw over 500 employees participate. The company is already applying circular design principles to some collections; the new training program will further accelerate this action.
This collaboration underlines how knowledge-sharing and best practices are important in tackling problems across the industry. Knowledge from CTF on circular design will provide Primark’s teams with the tools and insights to innovate and make improvements in product recyclability. This would promote designing for recyclability into the mainstream, making it accessible to all, in order to drive change throughout the industry.
Practical application is one of the key facets of the training program. Primark will work jointly with its suppliers in assessing and improving the recyclability of every product category. The outcome of this practice is sure to realize visible change in the principles learned through training because of their immediate application in product design. Ultimately, it will give high-quality clothes at an affordable price to the consumer, provide the quality and aesthetic standards of Primark, and help make fashion sustainable.
Already, Primark is making strides with the induction of circular design principles in its products. For instance, the retailer has launched collections meeting its circular product standard and joined hands with Disney to deliver a Lion King-inspired collection marrying the fashion world to environmental responsiveness. Such practices prove the commitment to sustainability by Primark and setting an example among the brands dealing in fashion.
Finally, the partnership between Primark and the Circular Textiles Foundation for circular design training will be an important push toward making all its clothes recyclable through design by 2027. The training program shall nurture knowledge and skills of Primark’s teams with respect to ensuring that the principles of the circular economy are integrated at all levels of the product life cycle. The initiative underlines Primark’s goals on sustainability and raises the bar within the fashion industry. With further innovations and cooperations, Primark is sure to make real positive change for a sustainable future of fashion.
Source: Primark