HERZOGENAURACH, GERMANY – November 25, 2024 – Leading global sportswear brand PUMA has announced its bold new sustainability roadmap, Vision 2030, setting ambitious targets in climate action, circularity, and human rights. This evolution of the company’s earlier 10FOR25 sustainability framework underscores PUMA’s commitment to creating a larger impact for people and the planet.
“With Vision 2030, we elevate and evolve our current, already ambitious goals on sustainability to have impact at scale across our business in climate, circularity, and human rights. We are setting the bar higher to stay true to our responsibility of being FOREVER. BETTER. throughout our business,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.
Ambitious Climate Targets
PUMA is doubling its climate leadership by committing to reduce Scope 1 and 2 greenhouse gas emissions by 90% and Scope 3 emissions by 33% by 2030. The baseline for these reductions has been set at 2017. These targets have been approved by the Science Based Targets initiative (SBTi) as meeting the ambition level required to align with global climate action.
The company emphasizes the adoption of renewable energy sources and the use of less carbon-intensive materials to decrease environmental footprints. Of particular interest is the fact that PUMA managed a 8% decrease in greenhouse gas emissions from 2022 to 2023, demonstrating tangible growth. CDP, Fashion Revolution, and the Financial Times rewarded the brand through decarbonization and transparency efforts as a climate leader.
Circularity Focus: Closing the Loop
A full circle indeed in PUMA’s Vision 2030, using 100% recycled polyester fabric, including 30% from Fibre-to-Fibre sources. By 2030, the company will source 20% of cotton fabric from recycled sources and continue to invest in textile-to-textile recycling and next-generation materials, with a significant part of it being footwear production.
The company has already proved this by such initiatives as RE:FIBRE, where million numbers of football jerseys were produced from the recycled textiles. To follow these activities, PUMA plans to implement resale and repair service in selected markets, which will extend the life of its products and reduce waste.
It’s focus on circularity innovation and responsibility,” said Descours. “We’re investing in advanced recycling technologies, and expanding our circular business models, to redefine how we can contribute, collectively, to a more sustainable future in the sportswear industry.”
Commitments related to Human Rights and Equity
PUMA’s Vision 2030 also outlines ambitious human rights and equity goals. Zero gender pay gap at all operations and core factories will be achieved by 2030. In the name of building equable and fair workplaces, the company has been working closely to get hold of this challenge.
Major human rights commitments:
- Training 400,000 supply chain workers on human rights principles.
- Progressive wage increases to ensure a living wage to core factory workers.
- Fostering diversity, equity, and inclusion in its global operations.
- PUMA recognizes that the issue of social equity is important and has therefore incorporated these initiatives into its overall agenda for sustainability. As such, it contributes to a more inclusive industry that is better because of the health and wealth created for workers and communities.
Vision 2030: Benchmark Sustainability
Vision 2030 is an evolution of PUMA’s sustainability strategy, advanced from the decade-long track record in terms of environmental and social responsibility. The goals of the next six years not only raise the bar for PUMA but also for the entire sportswear industry.
PUMA is taking the lead in climate action, circularity, and human rights, responding to the view of sustainability as an integrated challenge of bread, water, and happiness. In tackling environmental and social problems together, the company drives systemic change and inspires the rest to follow suit.
Public Recognition and Accountability
Global organizations appreciate PUMA for its commitment to transparency and accountability. With its targets validated by the SBTi and regular public reporting of progress, PUMA confirms whether its stakeholders can track the impact of its efforts.
As the company continues its journey toward 2030 goals, it again re-engages in partnering with partners, suppliers, and consumers for a sustainable and just future. “Our Vision 2030 is a promise to our planet and people,” Descours said. “It’s about scaling our efforts so that we remain FOREVER. BETTER., not just as a brand but as a global corporate citizen.”
Looking Ahead
As PUMA embarks upon its Vision 2030 journey, the company is setting the stage for transformative change in the sportswear sector. With ambitious climate targets, innovative circularity strategies, and a strong commitment to human rights, PUMA is poised to lead the way in sustainable business practices.
For more information on PUMA’s Vision 2030 and its sustainability efforts, go to www.puma.com.