PUMA, the global sportswear brand, has introduced a series of ambitious climate and sustainability targets under its new “Vision 2030” strategy, which builds upon its previous “10FOR25” goals established in 2020. As part of this new vision, PUMA aims to drastically reduce its environmental impact by addressing greenhouse gas (GHG) emissions across its operations and supply chain, increasing renewable energy use, and incorporating more sustainable materials into its products.
Among its key climate targets, PUMA commits to cutting its Scope 1 and Scope 2 GHG emissions — which include direct and indirect emissions — by 90% from 2017 levels by 2030. The company also seeks to reduce its Scope 3 GHG emissions, which encompass emissions from its supply chain, by 33% by the same year. PUMA’s strategy emphasizes renewable energy adoption, particularly within its core suppliers, as well as a commitment to transition toward materials with lower carbon footprints.
The company’s Vision 2030 plan also integrates a set of circularity-focused initiatives, with PUMA aiming to source 100% of its polyester fabric from recycled materials. Additionally, 30% of polyester fabric in its apparel division will be fiber-to-fiber recycled, while 20% of cotton used will come from recycled sources. As part of this effort, PUMA intends to invest in advanced material research, particularly in the footwear category, and plans to expand its textile-to-textile recycling efforts. Earlier this year, the company achieved a notable milestone through its RE:FIBRE program, producing millions of replica football jerseys from recycled textile waste, a significant step toward sustainable production.
In addition to climate and circularity targets, PUMA’s Vision 2030 prioritizes human rights. The company has committed to closing the gender pay gap across all its global operations and promoting diversity, equity, and inclusion. In its supply chain, PUMA has set a target to train 400,000 workers on human rights issues and aims to progressively increase wages to reach a living wage standard in its core factories. The company also seeks to eliminate the gender pay gap at these facilities by 2030.
Anne-Laure Descours, PUMA’s Chief Sourcing Officer, highlighted the company’s strengthened focus on sustainability, stating, “With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity, and human rights. We are setting the bar higher to stay true to our responsibility to be ‘forever better’ throughout our business, for people and the planet.”
Through Vision 2030, PUMA is positioning itself as a leader in sustainable business practices, setting ambitious goals across environmental and social domains that align with its ongoing mission to minimize its ecological footprint while advancing human rights in its operations and supply chain.