Victoria, BC—Redbrick, a premier portfolio of software companies, is proud to announce it has become officially certified as a B Corporation, the third of its kind among tech companies within British Columbia. This comes as a great distinction following months-long rigid processes that prove Redbrick’s responsibility to profit with purpose by leaving a positive impact on society and the environment.
A Commitment to Responsible Tech
For more than ten years, Redbrick has focused on business innovation and sustainability and oversees a various portfolio of companies such as Animoto, Delivra, Leadpages, and Shift. Being a B Corp-certified company makes the commitment to changing the definition of what a tech company looks like by integrating social responsibility and environmental stewardship into its operations public.
“The tech industry has a big role in being part of solving climate change and social inequality,” stated Tobyn Sowden, CEO of Redbrick. “By obtaining B Corp certification, we’re codifying our responsibility to lead by example and demonstrate that businesses can be both profitable and purposeful.”
The Certification Process
Certification as a B Corp comes at the high standard requirements of a company’s social and environmental performance, accountability, and transparency. Redbrick’s certification is a testament to the thousands of hours put in by all its portfolio companies working collaboratively on making a difference in their respective areas of expertise.
Leading by Example in Tech
What’s more, this certification is special in the tech sector, with fewer than only a few companies having achieved B Corp status. Much criticism has been meted out on the tech industry as having contributed to environmental degradation and social inequality. Getting this certification, Redbrick puts itself at the forefront of the movement trying to create a more sustainable and equitable tech industry.
“We understand the fact that our industry faces great challenges, and as such, we believe it’s our responsibility to meet them head-on,” Sowden said. “Our aspiration is to set a new standard for what it means to be a tech company in the 21st century.”
Advancing Sustainability and Inclusion
While an exciting accreditation for Redbrick, it doesn’t stop there. The company has been building innovation since its earliest days in 2011 while taking a socially responsible and sustainable approach. Some of the critical concepts in this include wellbeing days, giving back through volunteer work, and education to increase the underrepresented in technology.
The company also donates some of its profits to further these causes, thus ensuring that when the company does well, people and the planet also do well. Redbrick has been awarded as one of Canada’s Top Small and Medium Employers for five years in a row, thus indicating it really offers a supportive and inclusive work environment.
A Path that Businesses of the Future Will Follow
By achieving B Corp certification, Redbrick is leading not only other technology companies but is also leading the pathway for future businesses to integrate sustainability within their operations. Its leadership in this area has become a reminder that profitability and purpose go hand in glove, and the business sectors do have key roles to play concerning global challenges in climate and social inequality.
“We hope our certification will motivate other companies to reflect on the impact their businesses are making upon the world around them,” Sowden said. “Together, we can create a more sustainable and fair future.”
Conclusion
The B Corp certification is one of the significant recognitions accorded to Redbrick as a commitment to social and environmental responsibility. With only a handful of tech firms in BC accredited for the same, Redbrick joins the vanguard of change around what a technology company could be. Looking towards a future with sustainability, inclusion, and innovation, Redbrick doesn’t just build software solutions but a blueprint for a better future.
Source: Redbrick