Charlotte, N.C.-based Sealed Air, a global packaging company, has introduced its newest product, BUBBLE WRAP® Ready-To-Roll Embossed Paper, a new packaging innovation that marries the protective benefits of its iconic BUBBLE WRAP cushioning with curbside recyclable paper, supporting broader sustainability goals at Sealed Air.
The launch of BUBBLE WRAP Ready-To-Roll Embossed Paper is reinforcement of Sealed Air’s ongoing commitment to further expanding its portfolio of sustainable packaging solutions. This lightweight, durable product has made the cushioning option simpler and highly effective, while at the same time easy for enterprises to pack and protect merchandise with a reduced environmental impact. It is intended for packing stations, from items of regular size to very small ones, and therefore has proven to be an excellent versatile solution that industries are in urgent need of when looking for sustainable alternatives.
Innovative Solution Behind Ready-To-Roll Embossed Paper
BUBBLE WRAP® Ready-To-Roll Embossed Paper was designed to provide light cushioning and abrasion protection for items while shipping. Unlike traditional plastic bubble wrap, this product is made using embossed paper that is curbside recyclable-meaning it goes with regular household recycling-offering a far greener alternative to consumers. The embossed pattern emulates the classic BUBBLE WRAP® design in a bid to reliably protect items sans the use of plastic.
A new product associated with these products includes an easily operated dispenser that has easy-tear functionality. This removes the need to have extra pairs of cutting tools or machinery, which can make the packing process a lot simpler and less cumbersome. Businesses can save on shipping costs by using this lightweight paper without having to skimp on the protection of the products effectively. These papers are quite flexible in wrapping different shapes to protect goods during transit, whatever the form might be.
The launch of BUBBLE WRAP® Ready-To-Roll Embossed Paper comes at a time when businesses are increasingly looking for ways to reduce their carbon footprint and meet consumer demand for sustainable packaging solutions. As more consumers prioritize eco-friendly practices, packaging companies are under pressure to provide alternatives that not only meet performance standards but also minimize environmental impact.
Sustainability Efforts by Sealed Air
Sealed Air introduces BUBBLE WRAP® Ready-To-Roll Embossed Paper within its broad sustainability strategy focused on reducing plastic waste, among other priorities, to offer environmentally friendly packaging alternatives. In recent years, Sealed Air has worked on a set of product developments regarding its targets for the environment: no plastics wasted, products more recyclable, and carbon emissions reduced.
As Eric Davis, Paper Product Manager at Sealed Air, told Perishable News, innovation is playing a significant role in product developments at the company. “We believe Ready-To-Roll Embossed Paper represents a major leap in the field of paper wrapping and is another example of our robust innovation pipeline at Sealed Air,” he said. The announcement was part of the company’s effort to present multiple sustainable packaging options.
Other Sustainable Packaging Solutions by Sealed Air
Sealed Air has also introduced various other eco-friendly packaging products along with BUBBLE WRAP® Ready-To-Roll Embossed Paper as part of its sustainability initiative. Key ones include:
BUBBLE WRAP® High Recycled Content Bubble Cushion: Over 90% of the plastic used to make it is recycled. This cushioning material carries the How2Recycle designation-a program that clearly communicates recycling instructions directly to consumers. The product brings traditional protective benefits while avoiding much virgin plastic.
BUBBLE WRAP® Recycled Content Inflatable Air Pillows are comprised of more than 50% recycled plastic, including 30% post-consumer content, and carry the How2Recycle label, making them a competitive choice for businesses that want to incorporate recycled content packaging into their portfolio without sacrificing performance.
BUBBLE WRAP® Paper Bubble Mailers: Over 38% of the mailers are made from recycled paper and are curbside recyclable, featuring the How2Recycle certification. They will provide durable, lightweight packaging for the shipment of smaller items while offering protection with minimal environmental impact.
These are sustainable packaging solutions that reflect Sealed Air’s commitment to waste reduction and recycling, hence responsible business operations. With increased consumer awareness of the environmental impact of packaging, Sealed Air is positioning itself at the helm of innovative, eco-friendly solutions.
The Growing Demand for Sustainable Packaging
The packaging industry is increasingly under pressure to address environmental concerns and especially those businesses facing increased demands for sustainability by regulatory and consumer needs alike. As a result, new products, such as the BUBBLE WRAP® Ready-To-Roll Embossed Paper, are hitting the market to address this need for more responsible packaging methods.
For many companies, the switch to sustainable packaging can serve the dual purpose of being both green and economically shrewd. Lightweight and recyclable materials reduce shipping costs, while meeting consumers’ demand for all things green serves to build brand reputation. In time, companies making the switch to eco-friendly packaging may find that they’re best positioned to meet the changing market and regulator demands.
The development of BUBBLE WRAP® Ready-To-Roll Embossed Paper underlines the commitment of Sealed Air to sustainable development and takes packaging solutions to an altogether new level as far as performance and environmental protection are concerned.
Outlook
As Sealed Air continues to evolve in the packaging space, this launch of BUBBLE WRAP® Ready-To-Roll Embossed Paper will only be the beginning in terms of the company’s road to sustainable packaging inventions moving forward. By positioning itself for plastic waste reduction, recyclability, and the unrelenting demands of environmentally conscious consumers, the company places itself squarely at an advantageous forefront of change within this evolving industry toward sustainability.
With a steadily growing portfolio of sustainable products, Sealed Air is enabling businesses to meet their sustainability objectives while continuing to provide pragmatic and efficient packaging solutions. The release of BUBBLE WRAP® Ready-To-Roll Embossed Paper is another milestone in the company’s path to developing a more sustainable future for packaging.
Source: Sealed Air Press Release