Selsmart Expands To 25+ Cities, Aims For ₹500 Cr Revenue & 75,000 MT E-waste By 2026

Direct-to-consumer take-back platform for used electronics, Selsmart, on Monday said that it has scaled up its operations across more than 25 cities. It is clocking over 30,000 monthly orders and has laid out a roadmap to reach 150,000 monthly orders and a ?500 crore revenue run rate with 75,000 metric tons of e-waste by March 2026. The platform also expects to grow its user base sixfold, from half a million currently to over 3 million by the end of this calendar year.

The company said that based on current volumes, it is set to process over 15,000 metric tons of e-waste annually and is already operating at a revenue run rate of Rs 100 crore. Launched in mid-2024, Selsmart was built to solve a growing gap in India's waste infrastructure—how to get unused electronics out of homes, shops, and offices and into verified recycling channels. The return supply chain for electronics in India has been historically fragmented and broken; Selsmart addresses this challenge through a fully digitised model that integrates OEM contracts, brand trade-in programmes, and retail partnerships into a single, organised system. The model blends convenience, doorstep pick-up, instant digital payout, end-to-end traceability, and allows anyone to schedule a pickup in a few clicks.

The statement said that as part of this integration, Selsmart has signed up with three leading air-conditioning majors to manage their complete offline and webstore exchange programmes, partnered with two large MNCs to run the full trade-in process for their electronics category at the webstore level, and joined hands with two home appliances majors to offer consumers vouchers and coupons for new sales at their brand stores both online and offline.

Selsmart runs a network of strategically located warehouses in the cities it operates, positioned in high-density residential and commercial zones for faster doorstep collections. The platform is active across major metros, growing Tier-2 hubs, and several partner-led locations, covering more than 25 cities in total. Through partnerships with leading electronics brands, retailers, and service networks, Selsmart is building a unified trade-in and take-back system for India, turning what was once an unorganised, fragmented e-waste and device exchange market into a structured, transparent, and scalable channel. Recognising that data security is a key concern for consumers, especially in the IT sector, Selsmart ensures secure data erasure for all collected devices before they enter the recycling process. This approach is helping consumers get fair value for their old devices while ensuring that collected products enter certified recycling streams instead of informal or unsafe disposal routes.

Nitin Gupta, CEO & Co-Founder, Attero, said: "What we are building with Selsmart is infrastructure that speaks to the future. The real value lies not just in the numbers, but in how we are shifting behaviour at the ground level. We have made it easy for people and businesses to take the right step with their old electronics. Every device picked up through the platform is one less item headed for a landfill and one more step toward recovering materials that India otherwise imports. The network we are creating will serve the country's growing demand for circular resources without putting additional pressure on mining or manufacturing. It is smart, local, and built for scale."

The company is already working on further expansion in tier-2 and tier-3 locations.