Softborne Technology Solutions Strengthens Leadership with Key Appointments
The company has appointed Arunkumar as Director, Sales & Business Development, and Praveen Chandra as Director, Content & Marketing
Singapore-based Softborne Technology Solutions on Thursday announced key leadership appointments as part of its strategic growth initiatives.
The company has appointed Arunkumar as Director, Sales & Business Development, and Praveen Chandra as Director, Content & Marketing.
Bojarajan Pasupathy, Founder & CEO of Softborne, expressed enthusiasm for the new appointments: "Their vast industry expertise and strategic vision align perfectly with our mission to drive business growth. With Boombirds gaining rapid traction, the new leadership will be invaluable in scaling our reach and impact."
This move strengthens Softborne's commitment to business excellence and market leadership across its two business lines—Product Development Services and its flagship product, Boombirds, a Business Process Compliance SaaS that helps companies streamline compliance and audit operations to strengthen governance.
Jonathan Kidd, Co-Founder of Boombirds, added: "Boombirds is at an inflection point, and onboarding leaders with a proven track record in sales, content, and marketing will fuel our growth phase. Arun's ability to drive large-scale sales operations and Praveen's deep content expertise will significantly bolster our market positioning and expansion."
With over 30 years of experience in IT sales, including a 12+ year tenure as Director of Sales at Cognizant, Arunkumar brings extensive expertise in demand generation, client acquisition, business expansion, and revenue growth.
With over 26 years of experience in media, entertainment, and digital strategy, Praveen Chandra has successfully led global content partnerships, sourcing, and marketing operations across multiple platforms at OnMobile Global Limited. His deep industry insights and strategic approach will be instrumental in positioning Softborne and Boombirds as market leaders.
Danny Lim, Co-Founder of Product Development Services, remarked: "With automation and AI reshaping industries, we believe Softborne's product development services will empower our clients to execute their ambitious product development initiatives and deliver impactful solutions. Having Arun and Praveen onboard strengthens our leadership team's ability to drive significant growth in this business line."
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