Florsheim, founded 125 years ago as a classic, quality shoemaker, has teamed with sustainable footwear brand Psudo on the launch of a new collection focused on sustainability and domestic manufacturing. The seven-piece line includes classic and modern designs, which will appear in shades like brown and navy, as well as some trendy prints. Each pair will come priced at $140 and go on sale Monday at select Florsheim stores and online.
Of course, this is a brand founded on sustainability. The machine-washable shoes, produced right here in the USA, have been made from recyclables, notably plastic bottles—the brands really did their part to commit to local manufacturing and shortening the carbon footprint.
The collaboration will create a platform to bring Psudo’s sustainable technology to a wider audience while highlighting the unique features of the brand’s innovative shoes. Through the incorporation of recycled materials and machine-washable designs to make cleaning easy, the collection is designed to appeal especially to those who are more environmentally conscious.
Weyco Group President John Florsheim is also looking forward to the collaboration, which he sees as a way to expose the Florsheim brand to new markets. He spoke of the delight of learning from Psudo about this new technology in sustainable footwear but, more importantly, being associated with a group of people so passionate about what they are doing.
Michel Rich, founder of Psudo, added to this excitement by saying that this was close to his heart because it had to do with a brand that he really admired. He feels both brands will find this collaboration both rewarding and inspiring—a combination of tradition and innovative ideas resulting in a product which speaks to the thoughtful buyer.
This is a big partnership in its own right for both Florsheim and Psudo. It will bring together Florsheim’s history with Psudo’s ground-breaking approach to sustainability, creating a collection that not only satisfies modern consumers’ needs but also appeals to their sense of environmental responsibility. This new line of footwear will show how legacy brands can innovate through the adoption of sustainable practices and new technologies.
The new collection serves to express the critical need for sustainability in the fashion industry. The fact that the shoes are locally produced and raw materials are partially recycled sets an example that Florsheim and Psudo share with other brands. The step even underscores the opportunities existing for traditional and innovative companies to join forces in offering stylish products but being sensitive to the environment.
This new sustainable footwear collection from Florsheim and Psudo speaks to the power of collaboration and innovation. These brands show the way toward a more responsible future for fashion, with a focus on sustainability and local production. More than ever, the collection will speak to consumers whose style meets environmental consciousness.
Source:
Fashion Dive.