Blue Yonder Acquires Pledge to Enhance Emissions Tracking

In a major push to enhance its sustainability strengths, Blue Yonder has acquired Pledge Earth Technologies' business, a UK-headquartered climate technology company that deals in emissions tracking and reporting. The acquisition combines Pledge's ISO 14083-compliant and GLEC-conformant carbon emissions reporting capabilities into Blue Yonder's end-to-end supply chain platform to help enterprise customers automate Scope 3 logistics emissions tracking and compliance with global sustainability standards.

Established in 2021, Pledge Earth Technologies soon made headlines with its groundbreaking cloud-based platform that streamlines the gathering of emissions data from logistics providers operating under different transport modes—air, sea, and land. The technology enables precise and real-time emission calculations, making it possible for firms to plug a missing link in Scope 3 emissions reporting, addressing indirect emissions in the value chain of a company. Through the incorporation of this system, Blue Yonder is providing its customers a scalable and durable solution to enhance their environmental, social, and governance (ESG) performance.

David de Picciotto, CEO and co-founder at Pledge, highlighted the bigger mission behind the technology. "At Pledge, we think that technology can be a compelling force in combating climate change.". By combining with Blue Yonder, we are doubling our coverage and our influence, making the world's largest enterprise supply chains able to access the equipment they require to measure, report, and reduce carbon," he added. The acquisition enables Pledge's advanced capabilities to be accessible to more people, thus furthering their impact on the environment.

For Blue Yonder, a digital supply chain market leader worldwide, the acquisition is not just an upgrade in technology—it is a strategic move to facilitate sustainable logistics and regulatory preparedness. Pledge's emission tracking tools help companies meet future and more stringent sustainability regulations like the Corporate Sustainability Reporting Directive (CSRD), the Science Based Targets initiative (SBTi), and the Carbon Disclosure Project (CDP).

Saskia van Gendt, Chief Sustainability Officer at Blue Yonder, stressed the importance of not only measuring emissions but also using that data to drive meaningful change. “The ability to easily and accurately quantify precise emissions is a huge win for our customers’ sustainability initiatives,” she said. "Ultimately, it is also about doing something with the information—lowing cost, enhancing accountability, and aiming for inefficiencies improvement." By incorporating emissions visibility in supply chain business, firms have the ability to spot carbon hotspots, make route optimizations, and make rational decisions that add value to the environment as well as to finances.

In contrast to traditional carbon tracking software that can use estimates or fragmented data, Pledge's solution differentiates itself by interfacing directly into the network of logistics carriers. This enables traceable, auditable, and real-time data in global operations—a critical feature for companies operating complex, multi-tiered supply chains. The integration turns Blue Yonder's platform into an emissions intelligence center that provides visibility from procurement through delivery.

The acquisition is being hailed by industry observers as a timely and visionary investment. Bjoern Stengel, IDC Global Sustainability Research Lead, commented, "Accredited emissions reporting is the gold standard for high-quality data. Blue Yonder's strategic acquisition of Pledge's capabilities will drive its customers towards smarter, more effective sustainability management." As businesses globally deal with rising ESG transparency expectations, Blue Yonder's enhanced platform puts them in a position to deliver on expectations with accuracy and credibility.

This innovation also points to the increasing integration of technology and sustainability in contemporary business planning. As regulatory pressures and investor concerns mount, corporations are finding that they must incorporate sustainability into the core of their operations instead of viewing it as an ancillary issue. By this acquisition, Blue Yonder not only responds to the compliance issue but also offers its clients a way to meet long-term carbon reduction targets while enhancing efficiency.

Finally, the integration of Pledge's technology is a revolutionary change in managing, monitoring, and optimizing supply chains for sustainability. As more companies embrace these sophisticated tools, the ripple effect may result in industry-wide improvement in emissions reporting and environmental performance in the global logistics industry.