Mango Becomes First To Use Circulose Recycled Fibre

In a significant stride towards sustainable fashion, Spanish apparel giant Mango has partnered with Swedish material innovator Renewcell to incorporate Circulose®—a next-generation fibre derived from 100% recycled cotton-rich textiles—into its production process. This collaboration marks Mango as the first brand globally to adopt Circulose® fibres since Renewcell’s relaunch, reinforcing its position as a leader in responsible fashion and accelerating its journey towards a circular, low-impact business model.

The partnership is a defining moment in Mango’s broader 2030 sustainability roadmap, which seeks to decarbonize the brand’s entire value chain, scale circular design methodologies, and ensure that all fibres used in its collections have a lower environmental footprint. The adoption of Circulose® supports Mango’s pledge to phase out virgin raw materials and replace them with innovative, recycled alternatives that align with the principles of a closed-loop production system.

“This collaboration marks a step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030,” said Andrés Fernández, Sustainability and Sourcing Director at Mango. “It reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.”

Circulose® is a unique dissolving pulp made entirely from discarded textiles—particularly cotton-rich fabrics. Instead of sourcing virgin wood pulp or conventional cotton, Circulose® enables the production of regenerated fibres like viscose, lyocell, modal, and acetate from waste material. These regenerated fibres can then be used to create high-quality new garments, giving old textiles a second life and reducing dependence on resource-intensive raw materials.

For Renewcell, Mango’s involvement is not just a business collaboration, but a vital step toward achieving scalable circularity in the fashion industry. Jonatan Janmark, CEO of Circulose, praised the alliance, noting its importance in setting a new standard for textile recycling and material innovation. “We’re proud to welcome Mango as a Circularity Scaling Partner and inspired by the brand’s bold ambitions,” Janmark said. “As part of our new strategy to deliver a full circularity solution, we’re excited to work closely with Mango to efficiently integrate Circulose® at scale into its supply chain.”

Mango’s adoption of Circulose® follows a series of sustainability-focused initiatives that signal its deepening commitment to environmental responsibility. Among these are its circular denim collection, the Re-Viste take-back programme in Spain—which encourages customers to return used garments for recycling—and a growing portfolio of garments crafted from regenerative agriculture cotton and fibre blends made from seaweed and other innovative sources.

The integration of Circulose® also supports broader systemic change within the fashion industry by tackling two critical issues: textile waste and virgin material consumption. Global fashion production continues to rely heavily on new resources, while millions of tonnes of used clothing are discarded annually. Mango’s move helps close this loop by transforming post-consumer waste into a valuable input for new product development, thereby promoting resource efficiency and extending the lifecycle of raw materials.

Moreover, the collaboration is rooted in a shared commitment to transparency, traceability, and accountability—key pillars for transforming fashion into a more equitable and environmentally aligned sector. As consumers increasingly demand ethical and sustainable practices, Mango’s forward-thinking approach offers a blueprint for others in the industry to follow.

This latest partnership is more than a technical innovation—it signals a shift in how mainstream fashion brands approach design, sourcing, and long-term value creation. By embedding circularity into the core of its business model, Mango is not only reducing its environmental impact but also future-proofing its brand in a rapidly changing retail landscape.

As Mango and Circulose® continue to develop their partnership, the focus will remain on scaling integration, optimizing fibre performance, and collaborating across the value chain to ensure widespread adoption of recycled, circular materials. With bold action and collaborative innovation, Mango is proving that fashion can be both stylish and sustainable—one regenerated fibre at a time.