Adidas: Paving to a Plastic-Free Future Apparel Performance
An advertisement headlining one of the boldest measures Adidas undertakes to be toward changing future in performance apparels, probably removing plastic would emerge as an equally powerful message. The sportswear giant, known for its innovation and sustainable efforts, has said that plastic-based materials in the product line will soon be phased out, replaced by sustainable and eco-friendly materials. This forms part of a broad strategy on reducing environmental impact as Adidas looks forward to contributing toward a plastic-free future for sportswear and the fashion industry.
Customer's increasing demand for sustainable products and growing awareness of plastic pollution in the environment drive the decision to eliminate plastic from performance apparel. Adidas wants to set a new benchmark for sustainability in the apparel industry through high-performance, functional sportswear that delivers on environmental and performance goals as well.
Plastic-Free Clothing: The Way Ahead
