CFTI Launches 'The Cup of Care' Menstrual Cup Campaign for Rural Women in India

A commanding Indian non-profit has launched a new crusade to attack menstrual poverty and environmental waste by promoting menstrual mugs for pastoral women.
The Centre For Transforming India (CFTI) blazoned the 'Cup of Care' action on 3rd December 2025, targeting low-income women in the Raigad quarter of Maharashtra.

The crusade aims to give a sustainable, affordable, and staid volition to aseptic pads. It addresses severe menstrual hygiene challenges, where a significant chance of women in pastoral India still calculate on hygienic styles due to fiscal and availability walls.

Diving Menstrual Poverty and Waste

The high cost of marketable aseptic towels presents a major fiscal chain for numerous women. Menstrual mugs, which are GST-free in India, offer a long-term, cost-effective result, as they can be reused for several times. This directly challenges the so-called 'pink duty' on disposable menstrual products.

Alongside affordability, the environmental impact is a crucial motorist for the crusade. India generates over 113,000 tonnes of aseptic hankie waste annually, much of which isn't managed duly in pastoral areas, according to a leading media house. Switching to applicable mugs can drastically reduce this waste burden.

Health and Practical Benefits for Rural Women

The crusade highlights specific health and practical advantages for its target demographic. Medically tested silicone mugs can give up to 12 hours of leak-evidence protection. This is particularly pivotal for women working in husbandry or the informal sector, who may warrant access to clean toilets for changing throughout the day.

Extended use helps help rashes, infections, and discomfort associated with prolonged wear and tear of other products. CFTI’s approach seeks to holistically address issues of health, quality, education, and the practical realities of pastoral life within a single programme.

CFTI’s Broader Charge and Grassroots Impact

The 'Cup of Care' crusade forms part of CFTI's wider charge for pastoral metamorphosis. The organisation, established in 2009 and recognised by NITI Aayog, operates across vital sectors including education, water and sanitation, women’s commission, and health.

CFTI has a history of measurable grassroots impact. Its 'My School, My Pride' action has repaired government seminaries with ultramodern installations. The organisation has also distributed over 35,000 bikes to girls and erected sustainable houses for ethnical communities.

In water security, CFTI constructs check heads in failure-prone areas of littoral Maharashtra. Its community commission work includes skill development programmes and tone-help groups serving further than 5,000 women. The non-profit also executes sports structure systems and expansive healthcare outreach.

A Movement for Long-Term Change

CFTI frames the crusade as further than a product distribution drive. It's deposited as a movement towards behavioural and social metamorphosis, aiming to empower women with choice and agency over their health. The thing is to spark discussion and promote an eco-friendly life choice that reduces waste.

The organisation stated its charge is to expand the action to every floundering vill, icing no woman compromises her health due to fiscal constraints. This crusade is described as the morning of a larger public trouble taking collaboration from citizens, organisations, and policymakers.

CFTI’s work is supported by hookups with colorful commercial and institutional mates, which help gauge its impact across India’s most underserved communities. The 'Cup of Care' crusade represents its rearmost intertwined trouble to bridge critical gaps and deliver sustainable, vill-position metamorphosis.