Filipino Travellers Lead Sustainability-Conscious Tourism in Asia: Survey

Sustainable tourism is gaining momentum across Asia, with Filipino travelers being the most eco-conscious, according to the 2025 Sustainable Travel Survey by Agoda. The study indicates a shift in travel mindset, with the majority of Asian travelers preferring sustainable alternatives that reduce environmental impacts and support local communities.

Growing Awareness of Sustainable Travel in Asia:-
The survey also showed that 86% of Filipino tourists are actively involved in promoting sustainability in tourism, ranking the Philippines number one in the region. India ranked second at 82%, followed by Taiwan and Malaysia with 80% of the tourists caring about sustainability. Vietnam was also strong at 77% of the respondents caring about green travel.

The trend was not observed throughout Asia, however. Hong Kong and Japan, for instance, expressed significantly lower interest in sustainable tourism, with just 21% and 17% of tourists, respectively, even considering sustainability when organizing their visits.

Key Factors Driving Sustainable Travel Choices:-
The study proved that 68% of Asian tourists meticulously analyze their mode of travel options before making them, considering their ecological impact and how it would benefit local economies. Among Indian travelers, 24% stated that personal faith was the single largest reason for employing sustainable traveling means.

Immersive cultural experience and community assistance were the most influential sustainable travel drivers. Around 25% of respondents chose destinations offering real local cultural experience over destinations less associated with indigenous culture. A further 22% favored contributing to local economies through expenditure via travel.

Sustainable Practices Becoming Popular:-
Among the most important of these changes is the greater popularity of off-peak travel. It was found that 25% of the travelers would want to travel with fewer tourists to decrease environmental impact and enhance their experiences.

Accommodation types are also changing, with 20% of tourists choosing to stay in hotels and guesthouses that have green certifications. Additionally, 18% of visitors deliberately carry reusable items such as water bottles and shopping bags along with them in order to reduce the use of plastic. This is a common practice among Japanese visitors, with 25% adopting these simple but effective sustainability measures.

The Future of Sustainable Travel in Asia:-
The push for sustainability in tourism is transforming travel in Asia. Increasing numbers of tourists are looking to minimize their footprint on the environment while supporting conservation and community-based initiatives. Travel websites and operators are responding to these trends by promoting green travel initiatives and integrating sustainability into services.

Growing demands for sustainable tourism are most likely to increase as more travelers realize the long-term benefit of responsible travel. As individuals become more conscious and make more conscious decisions, Asia is sure to experience a sustainable future for its tourism sector.

Source: Agoda