India's Growing Plastic Crisis: FMCGs and the Himalayan Waste Surge

Plastic pollution in India’s Himalayan region is worsening, with over 84% of the waste linked to single-use food packaging from fast-moving consumer goods (FMCGs), according to the 2024 Himalayan Cleanup (THC) Report. FMCG brands, particularly producers of instant noodles and energy drinks, contribute heavily to the issue, with notable culprits being Wai Wai, Maggi, and PepsiCo's Sting energy drink. This pollution is especially problematic in states like Sikkim and Darjeeling, where non-recyclable plastic waste comprises a staggering 79% of the collected waste. The report also critiques the misleading corporate claims of FMCGs such as Nestle and Procter & Gamble about being "plastic waste neutral," highlighting the discrepancy between these claims and the reality of the waste collected, much of which is non-recyclable.

The report calls for stricter regulations, including a ban on multi-layered plastics, enhanced accountability for food and beverage brands, and better waste management systems for rural areas. It also recommends front-of-package labeling and encourages shifting from recycling to waste-free design. This surge in waste, particularly in ecologically sensitive areas, emphasizes the urgent need for genuine sustainability efforts.

Conclusion

Addressing plastic pollution in the Himalayas requires robust actions from both government and FMCG companies. While many brands claim to be addressing the problem, the overwhelming presence of non-recyclable plastics in the region shows that current measures are insufficient. Without stricter regulations and a real commitment to sustainable practices, the environmental and economic impact of this growing issue will continue to worsen.

Source: Outlook Business, May 2025