Indore has launched a large-scale environmental campaign under the leadership of Madhya Pradesh Chief Minister Mohan Yadav, aiming to plant 21 lakh trees and install 51,000 rooftop rainwater harvesting systems across the district. The initiative expands the city's focus on urban sustainability alongside its long-standing cleanliness efforts.

The campaign was launched at the Border Security Force (BSF) campus in Budaniya village. During the event, Yadav planted an orange sapling in memory of his mother, Leela Bai Yadav, as part of the Centre's "Ek Ped Maa Ke Naam" campaign. The programme was attended by government officials, BSF personnel, and local volunteers.

Unlike many plantation drives that focus primarily on planting targets, this campaign uses saplings that are 8–10 feet tall to improve survival rates. According to officials, more than one lakh saplings are expected to be planted at the BSF campus during the first three days of the drive.

To support the plantations, the state government is laying a dedicated pipeline from the Yashwant Sagar reservoir to provide water for irrigation. Officials have also formed maintenance teams to monitor plant health, manage soil conditions, and oversee the upkeep of the plantation sites.

Alongside the afforestation programme, the Indore Municipal Corporation is promoting rooftop rainwater harvesting to improve groundwater recharge. The state government is offering financial assistance for installing harvesting systems and plans to recognise individuals and organisations contributing to water conservation efforts.

In addition, the Chief Minister announced cash rewards of ₹2 lakh each to two BSF members who have been actively participating in the operations against Naxals.

Speaking on the occasion, Urban Development and Housing Minister Kailash Vijayvargiya said that participation in the drive had been witnessed from schools, colleges, religious institutions, and resident welfare associations of the area.

The drive encompasses elements of tree plantation, water harvesting and people’s participation as part of the overall environment policy of the state.