P&G SEHAT, the healthcare-focused Corporate Social Responsibility (CSR) initiative of Procter & Gamble Health Limited (P&G Health) is positively impacting over 20,000 people from underserved communities in 18 peninsular villages and 10 islands along the banks of river Brahmaputra in Assam, through its special boat clinic. Launched in 2025, the boat clinic initiative has been providing consistent maternal, child, and preventive healthcare to the communities. The initiative is also accelerating immunisation uptake through active collaboration with the local primary health centres (PHC).

As per the company's statement, the boat clinic has a 6-bed ward, a tiny operating room, a labour room, a diagnostic lab, and a pharmacy. This clinic is driven by qualified medical personnel. The clinic has experienced the high demand for prenatal care and vaccinations since its founding. This program strengthens early diagnosis, monitoring, and continuity of care by requiring all registered pregnant women to have at least three prenatal checkups. Additionally, the clinic undertakes community awareness campaigns and special health camps.. The project makes use of locals who volunteer in the project regions. These volunteers play an important role in monitoring health parameters at the household level, mobilising communities, encouraging follow-ups, and driving advanced communication regarding visits to the clinic, thus ensuring better service utilization and compliance.

Speaking about the initiative, Milind Thatte, Managing Director, P&G Health said, “The frequent changes in the course of the river Brahmaputra in Assam, and the unique terrain of the surrounding areas, make access to primary healthcare challenging for the local communities. P&G Sehat is continuing to work with its NGO partners to bridge this gap, and provide consistent, reliable and sustained health facilities to people in these underserved communities, through its special Boat Clinic. This is in line with our mission of providing quality healthcare and drive healthcare awareness in underserved communities across India.

The Boat Clinic model has also proved to be resilient in terms of its functionality, despite the changing river course, seasonal floods, and water levels of the Brahmaputra River. The medical teams on the ground use a combination of boat clinics, fishing boats, and land transport, if needed, to ensure continuity of outpatient services, immunization camps, and health awareness programs, even in adverse climatic conditions.”