Aluminium producer RUSAL on Thursday said it is producing aluminium products with up to 75% recycled content under its ALLOW INERTA programme while maintaining a full-scope carbon footprint below 3 tonnes of CO2 per tonne of aluminium — among the lowest globally.

By combining recycled aluminium with low-carbon primary metal produced using renewable hydropower and proprietary inert anode technology, RUSAL is advancing a practical, circular production model that significantly reduces emissions across the value chain, the statement said.

Roman Borisov, Regional Sales Head, RUSAL, said: “At RUSAL, sustainability is not a concept — it is an operating reality. We have built deep expertise in increasing scrap involvement and recycled content while maintaining consistently low carbon intensity. This experience shows that circular economy models in aluminium are scalable, measurable, and commercially viable. As India strengthens its focus on recycling, sustainable packaging, and resource efficiency, we believe our approach can serve as a relevant benchmark for the market.”

India’s aluminium beverage can and packaging segment is steadily expanding, driven by rising urban consumption, growth in FMCG and ready-to-drink categories, and increasing emphasis on hygiene, lightweight packaging, and recyclability. Aluminium cans are also gaining recognition as a highly recyclable and hygienic packaging solution, aligned with India’s evolving sustainability and waste-management priorities.

With aluminium being infinitely recyclable, the ability to significantly increase scrap and recycled content offers strong potential for India’s circular economy ambitions. RUSAL’s experience demonstrates how recycled aluminium and scrap utilisation can be systematically scaled, creating opportunities for Indian recyclers, converters, and downstream manufacturers to participate in integrated circular value chains.

As India continues to expand its manufacturing, packaging, mobility, and infrastructure sectors, demand for low-carbon and recyclable materials is expected to rise sharply. RUSAL’s milestone highlights how aluminium with high recycled content and ultra-low carbon intensity can support corporate net-zero commitments, national climate objectives, and the development of a stronger domestic recycling ecosystem.