DS Group Expands Waste Segregation Efforts with ‘Adopt The Tidyman’ Campaign

Delhi, 3rd April 2025: Multi-conglomerate FMCG business company Dharampal Satyapal Group (DS Group) has launched the 'Adopt The Tidyman' campaign as a build-up of its ongoing #CatchTheRightBin campaign. Through the campaign, businesses and people will be prompted to take ownership of waste segregation at source and its disposal correctly.

Spread the Waste Segregation Movement
The 'Adopt The Tidyman' campaign is DS Group's follow-up on previous efforts, including the roll-out of color-coded bin indicators on packs. The new effort encourages additional brands and individuals to use the globally recognized Tidyman mark in support of waste segregation. Small packaging modifications can allow companies to reduce harm to the environment brought about by indiscriminate dumping of waste.

Poor waste management continues to be a massive problem in India, causing pollution and harming the environment. Waste segregation at the source is normally overlooked, which normally means the recyclable waste will find its way to landfills. This initiative by DS Group will assist in tackling the issue through corporate and consumer awareness on the necessity for proper waste disposal.

Creating Awareness through Media and Digital Campaigns
As a part of creating awareness, DS Group will initiate a national media campaign on digital content, social media, and outdoor media. The campaign will present educational content on a special microsite, offering inputs to citizens as well as businesses on waste segregation and taking a pledge to be a part of the movement.

Part of the campaign is where DS Group uses offline and online advertising, such as hoardings in high-traffic locations, to force industries to be more responsible in their packaging. The action is aligned with broader sustainability initiatives through less landfill dumping and recycling promotion.

DS Group's Commitment to Sustainability
Established in 1929, DS Group has a portfolio of diversified brands like Catch, Pulse, Pass Pass, and Rajnigandha. Right from its inception, the company has been keen on adopting sustainability in business. The Headquarters of DS is LEED Platinum certified and LEED Zero Carbon Certified, indicating the concern of the company towards being eco-friendly.

Conclusion
With 'Adopt The Tidyman,' DS Group is taking a second stint at its environmental sustainability and waste management campaign. Inviting corporates and individuals alike to take up this initiative, the company hopes to support a sustainable shift in the practice of waste segregation in India. A hassle-free yet serious mode of living a greener tomorrow is being presented by the campaign.

To know more, log on at: https://catchfoods.com/catch-the-right-bin/

Source & Credits: DS Group Press Release