Flam, IFFCO Launch Mixed Reality Drive on Nano Urea
The campaign is live across 90 stores in Punjab and Haryana
AI infrastructure startup Flam has partnered with IFFCO to launch an rural awareness campaign powered by Mixed Reality (MR) to educate farmers about Nano Urea—a revolutionary innovation in sustainable agriculture.
The campaign titled “Nano Urea: The Future is Now” is live across 90 stores in Punjab and Haryana. Through this campaign, IFFCO is equipping farmers with essential information on how Nano Urea can boost crop productivity, reduce reliance on chemical fertilizers, and promote long-term soil health.
The statement said that by scanning a QR code on in-store standees, farmers are transported into a virtual world that demonstrates the usage and benefits of Nano Urea, making information accessible, engaging, and actionable. The goal is to leverage technology to bridge the information gap and promote progressive farming practices.
“At Flam, our mission has always been to turn everyday brand touchpoints into interactive, measurable experiences,” said Shourya Agarwal, Co-founder & CEO of Flam. “Our collaboration with IFFCO allows us to deliver a unique, app-free experience that speaks directly to farmers in their language. By using mixed reality, we’re transforming static ads into dynamic, two-way conversations that simplify complex ideas like advanced farming techniques. With this campaign, our goal was to make education effortless, accessible, and truly engaging for rural audiences.”
With no app, download, or browser required, farmers simply scan a QR code in-store to enter a guided MR experience that visually demonstrates how to use Nano Urea.
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