United Breweries (UBL) has inaugurated Project Jal Shakti, a CSR initiative in Sangareddy district, Telangana. Implemented in partnership with BharatCares, the project focuses on sustainable agriculture, groundwater recharge and biodiversity. As part of the initiative, two renewable energy-powered Centres of Excellence (CoEs) have been established to support farmers and local communities.

The initiative covers Malkapur, Kothlapur, Guntapalley, Gopulapuram, Haridaspur and Malepally gram panchayats. Through the CoEs, UBL and BharatCares will provide support to farmers by promoting sustainable agricultural practices and training on soil and water conservation to help improve crop productivity. The centres are equipped with automatic weather stations that provide real-time weather data, as well as soil testing laboratories to enable informed agricultural practices.

To strengthen local water security, the project includes the development of a new check dam, the rejuvenation of an existing check dam and the deepening and widening of three irrigation channels. In addition, over 1,200 native saplings are being planted to support ecosystem restoration.

The inaugural event was attended by Geetu Gidwani Verma (CSR & ESG Committee Chairperson, UBL), Yolanda Talamo (CSR & ESG Committee Member, UBL), Garima Singh (Chief Corporate Affairs, UBL), Bhomik Shah (Trustee, BharatCares) and Pentani Praveen Kumar (Sarpanch, Kothlapur Gram Panchayat).

Speaking about the initiative, Garima Singh, Chief Corporate Affairs Officer, United Breweries, said “Project Jal Shakti reflects our ongoing efforts towards sustainable agriculture and water stewardship in the communities we operate in. By combining farmer capacity building, water conservation infrastructure, agroforestry and the Centres of Excellence, we aim to support livelihoods while addressing local ecosystem needs. Partnerships like these are intended to support long-term community outcomes.”

Bhomik Shah, Trustee, BharatCares, said “Through the project, we are working with communities to promote sustainable farming practices and improve water availability. The CoEs will play a role in building long-term resilience for farmers in the region.”