Chouhan Calls Farmers ‘Jeevandata’, Sets Vision For Global Food Basket

For us, farmers are not just annadata, but jeevandata, the very source of our nation’s strength, said Shivraj Singh Chouhan, Union Minister of Agriculture and Farmers Welfare, during the second edition of PepsiCo India’s Voices of Harvest 2025. He added that under the leadership of our Prime Minister Narendra Modi, we are committed to ensuring food security, raising productivity, improving soil health and securing farmers’ income. “Our mission is clear: to make India the food basket of the world while preserving our land for future generations. Serving our farmers is, and will always remain, our greatest form of service to the nation.”

The event featured farmers whose work reflected innovation, sustainability, leadership, and deep community impact, while also promoting best practices such as digital agriculture, regenerative farming, water stewardship, and crop diversification under the guidance of PepsiCo India’s Partnership of Progress philosophy.

Jagrut Kotecha, CEO, PepsiCo India and South Asia, said, “Today we celebrate the backbone of our country, our farmers. The Voices of Harvest Awards 2025 is a platform to recognize them and show the world what they are capable of. As an agri-first company, working with more than 27,000 farmers in India, it is encouraging to hear the success stories about agricultural communities adopting technology and regenerative practices, which signals a cultural shift in India’s heartlands. This reflects the Prime Minister’s vision of inspiring youth to embrace agriculture and making India the food capital of the world.”

Building on its commitment to champion India’s farming communities, PepsiCo India last year celebrated powerful stories of innovation, resilience, and transformation through the RevolutioNari Awards. This edition of the Voices of Harvest Awards 2025 marked the next chapter in PepsiCo India’s journey of recognising and uplifting our farming communities.