Redington and The Printer House Forge Partnership to Drive Growth in Label and Packaging Sector

In a major move for the Indian printing sector, technology solutions giant Redington Limited has made its first strategic and exclusive partnership with The Printer House – a leader in its own right, which was the first to develop, manufacture and service machines in the digital printing space. This partnership focuses on the Orient L&P series, a digital printing press aimed specifically at label and packaging applications. Under this agreement, Redington will assume full end-to-end responsibility for sales, service and consumable support for the product line, which aims to hasten the transformation for the country's label and packaging sector using advanced technology that is developed in India.

This partnership is a significant extension of the Redington digital printing division into the fast-growing labels and packaging segment, which is experiencing increasing demand for greater customisation and enhanced productivity. The Redington partnership gives them an opportunity to provide a compelling home-grown solution with a credible supplier that is consistent with the Indian government's Make in India strategy. Further, the partnership will include plans to use Redington's global network of distribution to access markets abroad for the Orient L&P series.

A top official at Redington remarked that the partnership enhances the company’s profile in the digital printing ecosystem. He stated that they take pride in marketing a high-quality digital press produced in India, and that this is an opportunity to open up worldwide availability while showcasing Indian engineering worldwide.

The Printer House’s managing director said that the collaboration will bring a new era to the label and packaging market in India. A locally made digital inkjet solution will ensure that Indian printers can obtain world-class equipment and create sustainable growth and competitiveness globally for the long term.

The Orient L&P series itself is a major manifestation of this collaboration. The press is engineered and manufactured in India, and combines advanced engineering with a production cost-effective solution to accommodate a wide range of label and packaging applications. Development of this press is in response to an efficient and sustainable solution for the printing industry with relevant and appropriate economics, to enable the market to evolve.

This partnership represents a significant milestone for the broader label and packaging industry. With the availability of digitally-supported, high-performance digital presses, there will be a new source of advanced technology, especially to support small and medium-sized companies. This will enable those companies to move toward digital printing not only for short runs, but custom jobs, creating an environment for added innovation and agility in the Indian supply chain.

The full support structure guaranteed in this agreement is another critical part of the partnership. Redington's dedication to support customers with full sales, service, and consumables will ensure customers have a locally supported partner throughout the equipment's lifecycle. This end-to-end support structure is important to provide customers confidence in the new technology while minimizing downtime and ensuring customers receive maximum return on their investment.

In summary, the collaboration between Redington and The Printer House represents a common purpose designed to empower the label and packaging industry in India. The partnership leverages The Printer House's manufacturing capabilities and Redington's extensive network for distribution and presence, making the digitally printed product accessible. The initiative both supports the Make in India stance, as well as sets up Indian printers for greater success leading in the next wave of growth and transformation in a critical sector of the economy.