Vikram Solar Launches TVC ‘Khushiyon Wali Sunshine’ To Promote Clean Energy
Vikram Solar launches its new TVC campaign ‘Khushiyon Wali Sunshine’ to promote solar energy as a joyful and sustainable solution for Indian homes and businesses.
PV module manufacturers Vikram Solar Limited, on Tuesday, launched its TVC ad campaign — ‘Khushiyon Wali Sunshine’ to penetrate the growing energy market in the country.
‘Khushiyon Wali Sunshine’ is more than an ad. It’s a celebration of Vikram Solar’s vision to touch lives - highlighting how households and businesses can transition from traditional energy sources to efficient solar solutions. It also highlights the solar giant’s journey of nearly 20 years and commitment to sustainability and innovation and invites every Indian to experience the warmth of solar-powered happiness.
Gyanesh Chaudhary, Chairman and Managing Director, Vikram Solar, said, “At Vikram Solar, we’ve always believed that solar energy is more than just a technology—it’s a transformative force for a sustainable and empowered future. With ‘Khushiyon Wali Sunshine,’ we aim to inspire individuals and businesses to adopt clean energy not just as a necessity, but as a joyful, forward-looking choice. This campaign reflects our continued commitment to innovation, reliability, and building a brighter, greener tomorrow.”
Earlier this year, Vikram Solar launched this brand campaign “Khushiyon Wali Sunshine”, aimed at championing clean energy with a human touch. As part of this initiative, the company even partnered with Kolkata Knight Riders as their official Clean Energy Advocate for the current IPL season. Building on the momentum, the campaign now expands to include Vikram Solar’s first-ever TVC, bringing the message of sustainable living and everyday joy to a wider national audience.
What's Your Reaction?
