Public support for climate action remains strong across six G7 countries, according to a survey of more than 83,000 adults conducted by the Potential Energy Coalition and The Rockefeller Foundation.

The study, titled Fixing Climate Communications, surveyed respondents in the United States, Canada, the United Kingdom, France, Germany, and Italy. It found support for increased government action on climate change across political and demographic groups.

Survey results showed higher levels of support when climate policies were linked to public health, pollution, affordability, energy security, and the protection of future generations.

Across the six countries, support increased by more than 10 percentage points when climate action was framed around those issues. Support was lower when messages focused on bans, mandates, disruption and net-zero targets.

Responses varied by country. Health-related messages received the strongest response in France. Cost-of-living concerns ranked highest in Italy. In the United Kingdom, health and environmental protection generated the strongest support. German respondents showed stronger support for messages related to rising temperatures, public health, and economic impacts.

According to the report, the share of people exposed to sustainability messaging across 31 markets decreased from 49% in 2023 to 36% in 2025. The level of trust in the sustainability communications also dropped from 79% to 65%.

The report further cited that there was an overall decrease in climate communications in the media and business segments. Coverage of climate change in the global news decreased in 2025 as compared to 2021. There was a fall in the climate, and ESG mentions on S&P 500 earnings calls as well.

The survey was released following the G7 Summit in France.

More than 83,000 adults participated in the research across the United States, Canada, the United Kingdom, France, Germany, and Italy.