PM Modi Urges Citizens To Embrace Swadeshi, Says Buying Indian Products Builds Nation

On his birthday, Prime Minister Narendra Modi urged people to ensure that whatever they buy or sell is made in India. He said that the festive season is also a time to reaffirm the mantra of Swadeshi. Recalling Mahatma Gandhi’s use of Swadeshi as a tool for independence, the PM stated that it must now become the foundation of a developed India.

PM Modi explained to the nation why it will be possible to buy all made-in-India products. He said it can be possible when people take pride in buying and distributing Swadeshi products. He encouraged citizens to choose Indian-made goods—whether small items, toys for children, Diwali idols, home décor, or larger purchases like mobiles, TVs, and refrigerators. He also said that every citizen should check the label of the product he/she is buying, whether it is made in India, as buying Swadeshi keeps money within the country, prevents capital outflow, and contributes directly to national development. This money, he noted, helps build roads, village schools, primary health centres, and supports welfare schemes that reach the poor.

The Prime Minister highlighted that when essential goods are manufactured domestically, they generate employment for fellow citizens. With reduced GST rates coming into effect from 22nd September, coinciding with the start of Navratri, he urged everyone to purchase Swadeshi products and benefit from the revised rates. He concluded with a call to remember and repeat the mantra—“Say with pride: this is Swadeshi”—and extended his festive greetings to all.